Turning good ideas into great products™
Raytech Corporation is a global, full-service product design and development firm that provides comprehensive, user and client-centered new product development services that help get our clients’ products to market with higher impact, lower risk and greater success.
The creative services and extensive end-to-end experience of our staff boosts the success of clients with new product development and product launch support since 1995. Raytech provides product development services from market research, to industrial design, engineering, graphic design, packaging design, through production support.
Our full product lifecycle view of customer needs and wants, engineering, part and mold design, processing, fabrication and marketing, identifies issues and opportunities well before your final product ends up in the hands of users. The results for our clients are new products that can be manufactured, are impactful and that have high user functionality and satisfaction.
Raytech Corporation is a global, full-service product design and development firm that provides comprehensive, user and client-centered new product development services that help get our clients’ products to market with higher impact, lower risk and greater success.
The creative services and extensive end-to-end experience of our staff boosts the success of clients with new product development and product launch support since 1995. Raytech provides product development services from market research, to industrial design, engineering, graphic design, packaging design, through production support.
Our full product lifecycle view of customer needs and wants, engineering, part and mold design, processing, fabrication and marketing, identifies issues and opportunities well before your final product ends up in the hands of users. The results for our clients are new products that can be manufactured, are impactful and that have high user functionality and satisfaction.
Raytech uses proven qualitative research techniques fully understand a product’s lifecycle based on users’ perspectives, from the purchasing decision through use, and finally through product expiration and recycling. Our process reveals new opportunities and how planned product offerings will address user needs versus currently available solutions.
+ Segmentation Analysis
+ Image and Awareness Studies
+ Market Penetration, Product Roll-out Strategy
+ Concept Testing and Evaluation
+ Contextual Research (Observational + Experiential)
+ User-Centered Research (Observational + Interviews)
+ Segment Scenario Building
+ Human Factors Evaluation
+ Usability Studies
+ Focus Groups (Stakeholder Insight Studies)
+ Product (and Concept) Evaluations
+ Voice of Customer Studies (Single and Multi-market)
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The Product Development team at Raytech provides a range of industrial design and new product development related services. The design process includes conceptual development, design brainstorming sessions, systematic concept refinement, CAD development, prototyping and further design enhancement. Our product development team maintains involvement through first-part production in order to help maintain design integrity into production.
+ Conceptual Development
+ Form Studies
+ Physical Prototypes
+ Design for Manufacturing
+ Product Visualization
Our product development approach helps clients understand and enhance the user experience. This helps them build brand loyalty by providing a product roadmap based on positive experiences that have been identified in the research findings. Product managers can relate to our step-by-step approach that considers research on the front end and the ability to productively manufacture the part on the back end.
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