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• RESEARCH
  CONTEXTUAL RESEARCH USER-CENTERED RESEARCH USABILITY STUDIES VOICE OF CUSTOMER STUDIES HUMAN FACTORS EVALUATION FOCUS GROUPS
• PRODUCT DEVELOPMENT
  CONCEPTUAL DEVELOPMENT INDUSTRIAL DESIGN
• PACKAGING
• ENGINEERING
  MOLD FLOW ANALYSIS MECHANICAL ENGINEERING FINITE ELEMENT ANALYSIS STRUCTURAL ENGINEERING DESIGN FOR MANUFACTURING COMPUTATIONAL FLOW DYNAMICS
• GRAPHICS
  WEBSITE DESIGN ILLUSTRATION ANIMATION BRAND MANAGEMENT

Focus group studies provide our clients segment-based impressions of product design and brand positioning. Focus groups can evaluate early-stage concepts as well as functional prototypes or production samples. These samples can be evaluated based on features and intended usage, as well as brand image, and marketing and product messaging. This type of research provides qualitative data to our clients within a cost effective and observable environment.