RESEARCH > VOICE OF CUSTOMER STUDIES
Often, the best way to identify perceptions of brand equity is to meet with and study brand-loyal customers in context of the environment that they make those decisions. In many cases these studies include customer shadowing, both pre-scheduled and as on-site intercepts. Voice of Customer (VOC) studies are conducted for our customers as single and multi-market evaluations. Such studies range from single product pilot evaluations to competitive audits of brand perception and purchase decision factors and processes.